Myntra, the fashion e-commerce company has announced the acquihire of InLogg, the Bengaluru-based logistic company, to improve customer experience and to expand its reach. This decision of the company will take Myntra in the direction of profits because fast and accurate delivery will lower their expenses.
InLogg was founded in 2015, provides unified and scalable logistics service to e-commerce companies with high reliability, visibility and at a reasonable cost. After this acquihire process, the whole InLogg team will be inducted into Myntra. This will help Myntra to strengthen local deliveries. InLogg provides Software as a Service (SaaS) for managing the application for delivery and pickup, COD facility, returns, analytics, and reporting.
Ananya Tripathi, Chief Strategy and Planning Officer, Myntra, speaking about the acquisition said “ Myntra is holding on a strong trajectory with an 80% growth annually. The acquihire of InLogg also helps to improve the customer experience, it also helps to enhance the reach and decrease the delivery time.”
Ambarish Kenghe, Chief Product Officer, Myntra, says “After the passing of (the) GST bill, introducing the value-added services and keeping the efficiency in FY18, Myntra will continue to invest in supply chain management.”
Myntra has been trying to decrease costs and increase margins– so these cost efficient logistic services will be the main factor in increasing the margins. Presently, Myntra is using its in-house logistics for 80% of deliveries and the remaining 20% by the Ekart Logistics of the parent company Flipkart. The SaaS technology will surely improve the supply chain management and logistics of Myntra.
Myntra also launched an offline store for its private label Roadster in Bengaluru, creating an omnichannel path to improve the customer experience. Omnichannel is the best cost efficient platform for any retail because it lowers transportation charges.
Let us see, how this move will make profits for Myntra.
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