Videos are capturing content marketing like a storm, but you will have to make more than just a few videos to make people realize its complete potential. Let’s advance to few years ahead and let’s think we are living in 2022, Do you think you will be reading this article or would you be watching it in video format? It is an interesting question that arises in everyone’s mind because of the way online video continues its inimitable rise.
According to Cisco, till this year has accounted for 69% of all customer internet traffic. Online videos are quickly becoming critical means for people to satisfy their information need and also for the entertainment purpose. The future of content marketing depends upon the video marketing. Through many studies, it has been observed, many top companies have started using this medium for marketing their products and services. Every month YouTube receives more than 1 billion unique visitors that are far more than any other channel except Facebook.
Due to the rising demand of video marketing, it is essential for your business to start promoting itself through online videos. And for that, you would need to know about the necessary equipment required to shoot a high-quality video. Therefore, in this article, we will provide information regarding must-have equipment for recording a high-quality video.
High-Quality Camera Lenses of Different Variety
If you only have a DSLR with the shiny camera body or a mirror-less camera, it won’t be enough to create a great quality video. For example, the incredible value 4k capable camera Panasonic GH4 that is not enough to create the best video. The primary thing you should buy is one or more high-quality lens to shoot a high-quality video. Without a proper quality lens, the body of the camera can do nothing to shoot a good quality video; it is just a sensor and a recorder.
The lens creates the image. Usually, two main camera lenses are used in DSLR or mirror-less camera body which is the prime lens and zoom lens. Like the name suggests, zoom lens allows users to zoom out and zoom in from a fixed position. Whereas lenses cannot zoom in and out but help in letting in a lot of light and are sharp while shooting videos.
Professional-Level Tripod Kit
For a professional level video shooting a good sturdy tripod is notably required for achieving wobble free shots. Choosing a cheap might sound appealing, but all you need to know is that they are for still photography, not video recording. The tripod should be able to withstand the weight of the camera without any jerking or shaking. A slight jerk or tilt while shooting may ruin the video quality, and the video would look very unprofessional. So investing in a good and efficient will be a smart option.
Memory Card
Recording high-quality like in 1080p resolution or 4K would require a high-speed memory card with high capacity. Therefore it is always advisable to go for the highest speed memory card with the necessary storage capacity. There are different classes of memory chips. The higher the classes the higher is the speed. A low-class cheap memory card may lag or even stop in the middle of the recording which would be incredibly annoying. So it is advisable to go for the best memory cards that budget permits.
While shooting it is advisable to carry portable LED lights. Even DSLP need additional lighting while shooting in low light. Nowadays portable LED lighting is used in any professional video shoot. They are a great help to create shadows or even filling shadows as required in the shoot. So as portable LEDs are now affordable due to advancement in technology, it should be a part of any professional shoot.
Condenser Microphone
Finally, the last but not the least is the Condenser microphone. Though DSLR cameras have inbuilt microphones, the quality is unstable for a professional video shoot. For the cameras with a microphone jack, the top microphone is a great solution which will attach to the camera via the through the shotgun microphone. For the cameras, without a microphone input jack, an external audio recorder can be used. The sound has to be synchronized with the video later.
Spending few bucks will always make the process more professional. In fact, in the recent times, the prices of equipment have dropped significantly which made professional video shoot possible at a very affordable cost.