Michelob Ultra's Super Bowl ad used ASMR triggers to sell beer. Here's what you should know about the audio trend that makes some people feel 'sparkly tingles.' - Business Insider Posted by 0x000216 February 05, 2019 Michelob Ultra's Super Bowl ad used ASMR triggers to sell beer. Here's what you should know about the audio trend that makes some people feel 'sparkly tingles.'
