Uber just announced that it has signed Captain of the Indian Cricket team Virat Kohli as its first brand ambassador in India. It said that this is the company's first of its kind initiative across the Asia Pacific region. Last year Gionee India signed him as its brand ambassador. "This partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come. This will lay the foundation for a host of brand-led interventions in 2018," added the company. As a brand ambassador, he will also be actively involved in a series of innovative marketing and customer experience initiatives that will be rolled out by Uber India. Uber said that it is in a very strong position in India, gaining share of heart and mind as the most preferred ride-hailing app in India. In 2018, Uber will continue to focus on technology innovations that will make hailing a ride an even more seamless experience. [HTML1] Commenting on the association, Amit Jain, President, Uber India & SA, said: We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable - ... 
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