ASUS India today announced permanent price cuts for a range of smartphones - ZenFone 3 (5.2, 5.5), ZenFone Max, ZenFone 3 Max (5.2, 5.5) and ZenFone Go (5.0, 5.5). Last year several ASUS smartphones received a price cuts in the country, and the new year starts with price cuts on several smartphones that were launched in the past couple of years. Product Launch price After price cut ZenFone 3 5.2” (ZE520KL) INR 13,999 INR 11,999 ZenFone 3 5.5” (ZE552KL) INR 16,999 INR 14,999. ZenFone 3 Max 5.2 (ZC520TL) INR 9,999 INR 8,499. ZenFone 3 Max 5.5 (ZC553KL) INR 12,999 INR 9,999. ZenFone Max (ZC550KL) INR 7,999 INR 7,499 ZenFone Go 5.0” INR 7,499 INR 6,499 ZenFone Go 5.5” INR 7,999 INR 6,999 The price reduction will be across all major e-commerce sites like Flipkart, Amazon and leading retail stores including Asus Exclusive Stores across India. Commenting on the announcement Peter Chang, Region Head – South Asia & Country Manager for ASUS India said: India is one of the biggest markets for us and we are committed to accelerating our rapid growth. Innovatively crafted ZenFones have been successful in attracting our discerning Indian customers, and we are confident of the future as well. In this New Year, we will focus on two pillars of our strategy – ‘the first pillar’ is providing best technology that will work in India and the ‘second pillar’ is attractive pricing. ... 
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