DTN News - TECHNOLOGY NEWS: Fleishman Dominates PublicAffairsAsia Gold Standard Awards Capturing All Top Three Trophies
*FH APAC Named Regional Consultancy Network of the Year
*Shin Tanaka Awarded for Professional Excellence
*FH Japan Named In-Country Consultancy of the Year
Source: DTN News - - This article compiled by Roger Smith from reliable sources PublicAffairsAsia(NSI News Source Info) SINGAPORE - November 9, 2012: Fleishman-Hillard was the most decorated agency at The Gold Standard Awards organized by PublicAffairsAsia at the Foreign Correspondents Club in Hong Kong.
Our Asia Pacific team was bestowed Regional Consultancy Network of the Year in recognition of extraordinary growth, introduction of new strategic offerings such as the Global Capital Markets Services, the Global China Practice, FH Majlis; success of new public affairs firm, VOX Global Japan; and the expansion of our Chinese client portfolio. The judges noted that Fleishman-Hillard “continues to take a lead role in the development of the wider PR industry” with our new China Masters Exchange program involving partnerships with leading universities and the fast-tracking of Mandarin-speaking graduates through our US and European networks to FH Greater China, enhancing FH’s capability of serving Chinese clients worldwide.
FH Japan President & Founder Shin Tanaka received another of the highest honors at the event, theGold Standard Award for Professional Excellence, marking 15 years of building and shaping the communications industry in Japan. His contributions are best summed up by Mr. Motohisa Furukawa, former Minister for National Policy of the Japanese government, who said: “Inspiration from Mr. Tanaka was the catalyst for the establishment of the Office of Global Communications as a function of the Japanese Prime Minister’s Office. I hope that Mr Tanaka continues his contributions to Japan’s competitiveness on the global stage with his keen strategic communications thinking and insights.”
Because Shin had a command performance at a CEO event in Tokyo, his acceptance speech was delivered via video. Shin modestly told the audience, “the most meaningful contribution of my career has been the Fukushima Conference, which gave the people of Japan a voice. Fukushima’s experience is not just Japan’s experience. It is very important for the world to follow Fukushima’s response and recovery as social sustainability is going to be the core issue for the rest of the world for the coming decades.”
He added that“Japanese enterprises are embracing the power of communications. At the same time, there will be thousands of Japanese companies starting to globalize in a true manner. I believe that this movement will be among the leading drivers elevating the global communications industry to a next level.”
FH Japan captured the highest single office honors asIn-Country Consultancy of the Year. This award is open to all of Asia Pacific and recognizes full-service corporate communications and public affairs excellence. The judges cited “Fleishman-Hillard Japan’s innovative approach to communications also applies to cliet counseling and new product development. Revenue growth of the FHJ business from the office’s founding in 1997 through to 2012 has achieved a compound annual growth rate of 29%.” The award recognizes the consolidated FHJ group of companies: VOX Global Japan, BlueCurrent Japan, and Fleishman-Hillard Japan which includes CCW.
2012 has truly been an award-winning record year for Fleishman-Hillard Japan, which has achieved pre-eminent status as the largest and most reputable foreign-owned multinational communications consultancy in the country.
But, there’s more! On the same night, BlueCurrent Japan proudly accepted the top award forSocial Communications from the Japan PR Association. The project “Teach us! The Committee for Dehydration Prevention” was launched this summer when a growing proportion of Japan’s population was suffering from severe dehydration. The client, a pharmaceutical company, tasked BCJ to increase awareness of the issue and to teach people how to prevent dehydration.
The team put together a highly strategic community outreach program, including influencer engagement, qualitative research, public events, media relations and a dedicated website for the campaign. A term coined by the group of influencers – “Pre-Dehydration” -- reached an awareness of 73.7% in just two months. The client’s product sales increased 150%, achieving their full-year sales target in three months.
Clearly, all of these awards were exceptionally well-earned.They reflect the growing influence, quality and stature of our firm in Asia Pacific. Moreover, they recognize our expanded services and artfully integrated solutions that are making a major positive impact on clients’ businesses.
In a word – wow! Big congratulations to everyone. This is a proud moment we all share -- with each other, and our clients.
Enjoy. You’ve earned it!
Read more about how these accolades were earned in the attached excerpts from the awards program and online at http://www.publicaffairsasia.net/goldstandard/winners.html.
*Link for This article compiled by Roger Smith from reliable sources PublicAffairsAsia
*Speaking Image - Creation of DTN News ~ Defense Technology News
*This article is being posted from Toronto, Canada By DTN News ~ Defense-Technology News Contact:dtnnews@ymail.com
©COPYRIGHT (C) DTN NEWS DEFENSE-TECHNOLOGY NEWS
